Primary shares dilute ownership as new shares are issued, while secondary shares don’t, as they transfer existing shares between investors.

The top KPIs of an early stage D2C startup are AOV, Repeat rate, ROAS, and Gross Margin.

Creating any video content is expensive, and it takes time to build expertise. Regional OTT app stage is trying to develop this expertise.

The easiest way to raise capital for your D2C startup is to bring new products from other countries and create a powerful story around it.