The top KPIs of an early stage D2C startup are AOV, Repeat rate, ROAS, and Gross Margin.

The easiest way to raise capital for your D2C startup is to bring new products from other countries and create a powerful story around it.

Raising capital is much more difficult than selling to D2C rollups. If can grow 10–20x with more capital, VC investment is the way forward.

The competition to acquire great companies is immense. Many D2C rollups have raised big capital to acquire the best brands.

Most Rollup (Thrasio clones) look for D2C companies with 15% – 25% EBITDA. They are not interested in companies with lower EBITDA.